July 20, 2018
Yamato Holdings Co., Ltd.
Japan Airlines Co., Ltd.

Yamato Group and JAL Launch Antenna Shop Featuring
Japan’s Fresh Agricultural and Fishery Products in Paris, France
One-stop Export/Import Services and Supporting Local Sales

Yamato Holdings Co., Ltd. (Headquarter: Chuo-ku, Tokyo, Representative Director and President: Masaki Yamauchi, hereafter “Yamato Group”) and Japan Airlines Co., Ltd. (Headquarter: Shinagawa-ku, Tokyo, Representative Director and President: Yuji Akasaka, hereafter “JAL”) will collaborate to offer fresh agricultural and fishery products produced in Japan in an attempt to contribute and enrich the lives of French consumers. As the first step of the project, an antenna shop “Le gout du Japon” (Taste of Japan) is planned to be established inside Workshop ISSE in early September 2018 to test the market in Paris, France.

“Le gout du Japon” Logo

“Le gout du Japon” Logo

Antenna shop inside Workshop ISSE

Antenna shop inside Workshop ISSE

1. Background

While the food industry in Japan is expected to face challenges due to the declining birth rate and aging population, the interest for Japanese food products is increasing in the overseas market. This trend was partially influenced by the fact that washoku (Japanese cuisine) was registered on UNESCO’s Intangible Cultural Heritage list, thus prompting Japanese agricultural and fishery producers to consider market expansion abroad. Notably, France is a very attractive market for Japanese companies due to the Japan-Europe Economic Partnership Agreement, the celebration of Japonism 2018 commemorating 160 years of Japan-France diplomatic relations, and France’s cultural interest and knowledge of food.

Meanwhile, Japanese producers who attempted to expand their sales abroad have faced challenges due to a number of issues and as a result, many producers did not opt to expand their business abroad. In addition, EU countries have strict food safety standards and producers who would like to expand their businesses abroad are subject to submit various applications related to exporting goods overseas.

To solve the problems faced by Japanese producers and companies, Yamato Group and JAL decided to launch this project. The two companies will construct a platform that supports regional businesses in Japan to import/export products in the overseas market. They will also set up an antenna shop in the heart of Paris called “Le gout du Japon,” where they will sell agricultural and fishery products from Japan.

2. Service Outline

By combining the strengths of the Yamato Group and JAL, the two companies will support companies to import/export products between the two countries and offer retail locations; with a goal to help Japanese producers expand their sales channels in Paris, France.

For deliveries within France, the companies will cooperate with Chronopost; the largest transport company in France operating under the DPD Group.

(1) Illustration of Service Outline

Illustration of Service Outline

(2) Main Roles of Each Company

a. Yamato Group

b. JAL

(3) Benefits of Services

a. For producers in Japan

b. Consumers in France

3. Future Outlook

Yamato Group and JAL aim to diversify sales channels by offering food products to Japanese restaurants and delivering products ordered via EC directly to consumers in France, utilizing Chronopost. Furthermore, in the future, the companies aim to expand their business utilizing DPD Group’s network.

[Reference Information]

(1) Yamato Holdings Co., Ltd.

Yamato Holdings was established in 1919, which one of its subsidiaries is Yamato Transport, the largest parcel delivery company in Japan. We are proposing optimal logistics solutions that make the most of Yamato Group’s strength, “Last-one Mile”. We are also actively involved in cross border E-business small-lot logistics and cross border logistics among companies, contributing to the expansion of our customer’s global business. We aim to provide new value and convenience to society by making full use of the Yamato Group’s information system (IT) and settlement system (FT).

(2) Japan Airlines Co., Ltd.

Japan Airlines was founded in 1951 and became the first international airline in Japan. Over the years, JAL has refined its business to feature an expansive international network to connect customers throughout various countries and proudly aims to become one of the most preferred airlines in the world.



-Japan Airlines Co., Ltd. Corporate News Group Public Relations(TEL: +81(0)3-5460-3105)

-Yamato Holdings Co., Ltd. Public Relations Department Nakada & Yamamoto(TEL: +81(0)3-3541-4141)

General public and companies:

-Yamato Global Logistics Japan Co., Ltd. In charge of Corporate Strategies Ito & Matsubuchi(TEL: +81(0)3-6757-8531)